It can solely be expected of an Akshay Kumar film to go above and beyond to reach its audience. In an innovative step up in film promotions, Akshay’s new movie Raksha Bandhan’s trailer will be performed all through the India vs West Indies cricket healthy series.
This isn’t the first time that cinema has built-in cricket into a promo strategy. However, Aanand L Rai’s reasoning to do so is pretty endearing. One would anticipate the cross is slightly redundant since the trailer is already out.
However, Aanand L Rai desired to play the trailer all through India vs West Indies cricket healthy completely due to the fact it is the healthy that gets televised on Doordarshan. Doordarshan is the solely broadcast that receives the maximum reach in rural components and all locations in India. Thus this integration has been made in an effort to attain the audience in each nook and cranny of India.
Directed with the aid of Anand L Rai, Produced via Anand L Rai and Himanshu Sharma in affiliation with Zee Studios, Alka Hiranandani and Cape of Good Films, written with the aid of Himanshu Sharma & Kanika Dhillon. The track of Rakshabandhan has been composed through Himesh Reshammiya and lyrics are via Irshad Kamil. Raksha Bandhan providing Bhumi Pednekar, Akshay Kumar, Neeraj Sood, Seema Pahwa, Sadia Khateeb, Abhilash Thapliyal, Deepika Khanna, Smrithi Srikanth and Sahejmeen Kaur is all set to launch on eleventh August 2022.
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