The 17th edition of Myntra’s biannual End of Reason Sale (EORS), India’s largest fashion shopping carnival is set to bring millions of fashion aficionados in the country, on-trend looks from across the globe. This edition of EORS is bigger with a 70% higher style count than the previous winter edition, raising the bar with over 17-lakh styles across 6000+ popular domestic and international brands on offer, and is being held from the 10 to 16 of December.The 7-day event is poised to provide unmatched offers across categories like winter wear, party wear, ethnic wear, beauty and personal care (BPC), and home and lifestyle, among others and is expected to cater to ~5 million unique customers across the country. Consumers can choose from an extensive selection of fashion, lifestyle, home decor, beauty and personal care (BPC) products at sharp value offers and unprecedented prices, from leading brands.
Some of the key category highlights include the Sports segment, with about 2000+ brands across footwear and apparel on offer, followed by the BPC segment, which will host 1400+ brands at never-before prices, offering more than 70K styles. Some of EORS-17’s key categories include Sportswear, Partywear, Men’s Casual Wear, Women’s Ethnic, Women’s Western wear, Winter Essentials, Work wear, Accessories, Personal Care, Kids, and Sports. Myntra plans to enthrall customers with 130+ new brand and collection launches for EORS-17, with 18 leading brands housed under ‘EORS Specials’.
With a remarkable year on year growth, EORS-17 is projected to deliver orders seamlessly with assistance from Myntra’s acclaimed Kirana model. Over 16,000 Kirana partners and franchises will cater to pin codes across the country, supporting 80% of the deliveries associated with the event. Myntra has also launched a mega-marketing campaign, in keeping with the magnitude of EORS, roping in India’s most-admired celebs, Kiara Advani, Ranbir Kapoor, Virat Kohli, Anushka Sharma, Vijay Deverakonda, Samantha Prabhu and, Siddhant Chaturvedi, among others to elucidate the grandeur of India’s biggest fashion carnival.
