India’s fastest growing fintech start-up, Khatabook, announced its expansion plans to reach a wider network of MSMEs in the North East. More than 11-lakh merchants are using Khatabook in the North East to digitally manage their bookkeeping and business transactions. Guwahati is in Khatabook’s top 20 user base cities in India. Khatabook aims to cater to all the digital requirements of the MSME segment in India.
With its various digital offerings – Khatabook, Pagarkhata and Biz Analyst, the company enables MSMEs to be more efficient by making the entire business value chain more efficient. Khatabook is available in 13 Indian languages, including Assamese. In the North East, the top three languages used by merchants on Khatabook are English, Bangla and Assamese. The app is heavily used by merchants dealing with Food (eateries and restaurants), Apparel and Footwear, Services, Health, Mobile and communications (shops) and Kirana and Groceries stores. The top 5 cities in the NorthEast region in terms of usage of Khatabook are Guwahati, Imphal, Gangtok, Shillong and Dimapur.
