Seagram’s 100 Pipers, the largest selling Scotch whisky in India, continues to achieve bigger milestones and set new benchmarks in the industry. In the last business cycle, Jul’20 – Jun’21, 100 Pipers has broken not one but two records. 100 Pipers became the first & only Scotch brand in India to cross 1-Million+ cases mark in annual sales, twice.
Adding to this success streak, the brand’s premium variant ‘100 Pipers Blended Scotch, Aged 12 years’ crossed 100,000 Cases in annual sales for the first time ever since its launch in 2012. It is now the largest selling 12 Year Old Scotch in India. Asserting its dominance in the Scotch whisky market, the brand had recently launched a new variant ‘100 Pipers Blended Malt Scotch, Aged 8 Years’. This is the first & only ‘100% Malt’ Scotch offering in the Standard Scotch category.
With a global footprint spanning 8 countries across Asia, Europe, Africa, Middle East & South America, 100 Pipers brings a truly international experience to the Indian consumers, with the widest range of unique Scotch variants. It is also the 2nd largest Scotch whisky in Asia.
